World of English logo

How to write compelling articles

Article writing is fun!by Marcus Pore

Writing articles that relate to the content of your website can be a terrific way to advance your search engine rankings and expand traffic. Unfortunately, poorly written articles end up buried in the article directory junkyards getting limited visibility. On the other hand, compelling articles retain visibility longer, boost your online visibility and drastically strengthen your back-link popularity. Read on to learn how you can write more motivating articles.

Article promotion is perhaps one of the best Internet marketing tactics created in the past decade. Article marketing is so effective, it has become one of the core traffic-building tactics used by top Internet marketers and webmasters. Article marketing has risen to the forefront because it is an inexpensive and extremely effective way to get your message out in front of your niche. As an author, your article and a link to your website gets distributed to content publishers, newsletter editors, email lists and news groups within in your target market. Not only does this produce visitors who are interested in your products or services, you automatically build back-links to your web site. These back-links help to raise your website's page rank and prominence in the search engines.

No matter what your article is about, as a writer you must immerse the reader. Remember, you are publishing articles online to socialize your website and get one-way back-links. With a poorly written article you’ll get back-links from the article repositories you submit to, but you’ll miss out on the key goal of publishing articles. The key motivation is to get publishers and webmasters to use your content; not just to get your articles listed in the directories. You want your articles to proliferate. Only then, will your embedded links get maximum exposure.

The Style — How do you compel others to use your articles? First and foremost, the article has to be well written. If you think diagramming a sentence is simply drawing a box around it, you may want to spend some time researching creative writing techniques. Nothing turns off a reader more than poor grammar or sentence structure. On the other hand, good copy-writers take advantage of short or incomplete sentences to create emphasis and vary rhythm. Optimize your rhythm. Irregular rhythm encourages your reader to pause and reflect. Be conversational. It makes the article personal. To help your writing technique, read more. As you do, pay notable attention to writing style. Learn from good authors and adapt.

The Hook — The title is the most important part of any article. Why? Because its purpose is to hook the reader in seven words or less, turning a casual browser into an interested reader. A compelling article needs a persuasive title. Lure the reader into your article with a catchy headline that peaks their curiosity. Sink the hook if you please their self interests at the same time. Titles can be provocative, but be cautious not to offend. Finally, use words that pull on emotional strings. It goes without saying that your title must align with the content of your article and include at least one relevant keyword phrase from your website.

The Angle — Select a topic you are passionate about that relates to your website. Your intensity for the topic will show through in the content. Develop an idea around the topic, but with a different spin. Lead off with this angle. Charm the reader. Once you have his/her attention, expand on your angle. Explain how your angle benefits the reader or solves a problem they face. Loosely speaking, this is your value proposition. Identify how your article is different than other articles on the topic. This entices people to read the second paragraph. Use the remainder of the article to expand your key points.

The Close — Your closing paragraph should spotlight what the reader should do after reading your article. This is your call to action. Remember the importance of the resource box at the end of your article. This is usually the only place you can place a link to your website. Show your proficiency on the article topic. Include your name, web address and any actions you want the reader to take related to the article.

Articles that stress the benefits of promotion articles are a dime a dozen. The angle in this article is to encourage you to focus on writing truly compelling content. Webmasters and online publishers search feverously for good content. The better your content, the more it will get published. Your links will appear in more places than just the article repositories. Readers will also be more apt to add your article to their favorite social bookmarking service. The call to action in this article is to encourage you to spend the extra time it takes to write truly compelling articles. Think about it. It will maximize your efforts and keep your articles from getting buried in the article directory junkyard.